If you have read my book, this photo is funny. If you have not read my book, you are wondering why I have posted a photo of two guys wearing black mock turtlenecks holding blueberry muffins.
An excerpt from Make the Right Choice:
This book is not for managers in black mock turtlenecks. They won't turn away from their presentations of upside-down triangles and convoluted mission statements to read a book. They only learn from other black mock turtlenecks.
Take a moment to watch and study the black mock turtlenecks in their natural habitat. Look down the hall at the cubicle on the right, the one with way too much college sports memorabilia on the walls, and you might see a black mock turtleneck (BMT). Or, maybe you are attending a conference and you see a BMT near the coffee station. They tend to circle near blueberry muffins. You don't have to be quiet when you observe the black mock turtleneck. They don't listen very well. He won't even notice you watching. He is too busy eating the muffin, staring at his phone and answering e-mails about fungibles.
Every so often, the black mock turtleneck manager must feed. He feeds on those he manages after a larger and stronger black mock turtleneck requires quarterly performance improvements.
Now, you understand the photo. I do want to thank my friends from HOBY-Texas North for really getting into the spirit of my book signing. By the way, Rich and Brian are not real black mock turtlenecks.